A History of The
World's Oldest Tequila Brand Jose Cuervo has been making tequila for over 250 years with the same experience, craftsmanship, and recipes that have been handed down generation through generation. Jose Cuervo is a family-owned and is run today by the Beckmann family of Mexico, descendants of Don Jose Antonio de Cuervo. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997.